<

Private Label vs. Wholesale: How to Choose What’s Right for Your Business

Wholesale: The Quick & Easy Route

Wholesale is ideal if you want to:

  • Start selling right away

  • Avoid label design, printing, or ingredient decisions

  • Offer trusted, effective products your customers will love

  • Keep things simple and low-commitment

Perfect for:
-Small boutiques
-Wellness practices
-Shops that want to test the market first

Our minimums are low for small businesses, and there’s no guesswork—we send you a finished product that’s ready to sell.

Small business owner preparing product shipment, representing the decision between private label and wholesale natural deodorant

Private Label: Build Your Own Brand

Private label is a great fit if you want to:

  • Develop a product under your own name

  • Customize the label or scent (or even tweak the formula)

  • Create a cohesive brand across your skincare or body care line

  • Be seen as the creator (not just the retailer)

Perfect for:
-Skincare brands
-Wellness entrepreneurs with a strong brand identity
-Shops that want exclusive offerings

It takes more time up front (label design, customization testers, etc.), but the payoff is a fully branded product that’s yours to grow with.  With MOQ's as low as 300 units, it's doable for a small business!


Not Sure Which Path Is Right for You?

Here are a few guiding questions to help you decide:

  • Do you need products ASAP? → Start with wholesale.

  • Do you have a strong brand identity already? → Private label might be the perfect next step.

  • Are you unsure what will sell best? → Test the waters with wholesale first.

  • Do you want to own your product’s look and feel? → Go private label.

You could even start with wholesale and switch to private label once you see how well the deodorant sells!


Let’s Make It Easy

We offer both options with transparency, low minimums, and a straightforward process. Whether you’re stocking your shelves or building your brand, we’re here to help you succeed.

Not sure where to start? Learn more about our Private Label program or get the details on Wholesale ordering to see which option is right for your business.