How to Create Custom Deodorant with Private Label Manufacturing
If you've ever dreamed of launching your own natural deodorant brand, you're in the right place. At Island Deodorant, we offer flexible private label options that let you create a custom deodorant line without the hassle of doing everything from scratch.
Whether you want to sell a tried-and-true formula under your own brand or create something totally unique, we’ll guide you through
the process—from formula to fragrance to packaging.
Why Private Labeling Makes Sense for Natural Brands
Private label deodorant is the perfect solution for small businesses, startups, and wellness-focused brands looking to expand into personal care. You get:
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A proven deodorant formula that customers love
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The ability to customize scents, containers, and labels
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A low minimum order quantity (MOQ) that works for small businesses
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Fast lead times and transparent pricing
Our most popular formula features organic coconut oil, aluminum-free baking soda, organic cornstarch, jojoba oil, and probiotics. It goes on clear and keeps most people odor-free all day.
Multiple Packaging Options Available
We want your product to feel like your brand—so you can choose how it looks and feels in customers’ hands. Here are some of our most popular options:
➤ Our Formula in Containers We Provide
We offer bottom-filled, twist-up plastic tubes in a variety of finishes—white, black, or clear, in matte or shiny, and your choice of virgin or post-consumer recycled plastic. We handle the sourcing and shipping. You would add your label to these.
Looking for a sleeker option? Larger orders can be screen printed to save on label costs and give your product a premium look. These would fall under the next category—containers You Provide.
➤ Our Formula in Containers You Provide
You’re welcome to send us your own packaging! We work with both plastic and paperboard deodorant tubes, as long as they are compatible with our equipment. We’ll even share our packaging supplier info if you'd like to source the same types we use, but have them screenprinted.
➤ Your Formula in Containers You Provide
Already have a custom deodorant formula you want to bring to life? If you supply the containers and all the ingredients, we can produce and fill it for you while respecting your intellectual property.
Please note: We only work with oil/wax-based deodorants. If your formula is water-based, we won’t be a good fit for manufacturing.
Customization Options for Your Deodorant Brand
Whether you're looking to develop a signature scent or tweak the ingredients for a more personalized formula, we offer customization options to help your product stand out.
➤ Modify the Formula
Prefer to adjust the formula itself? We can swap or remove ingredients, or add new ones that align with your vision. Whether it's swapping corn starch, changing the jojoba oil, or mixing in your brands ingredient, we’ll work with you to create a custom blend that fits your brand’s goals.
We charge a flat hourly fee for formulation work, plus the cost of any new ingredients if applicable. You'll receive test batches to review before deciding whether to move forward with a full production run.
➤ Add a Scent
You can choose to add a fragrance oil or essential oil to our formula—just send us a 2 oz bottle of your chosen scent for testing. We typically recommend testing concentrations at 3%, 4%, or 5%, and we’re happy to make samples at different levels if you’d like to compare.
Note: Each scent requires its own production batch. Once fragrance is added, we cannot divide the batch into multiple scents. However, we can first pour off an unscented batch and then scent the rest.
Lead Times & Payment Info
Lead time depends on container availability and batch size. In general:
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Orders using containers we supply: 7–9 weeks from deposit receipt
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Orders using your own containers: 3–6 weeks from deposit receipt
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Custom formula samples: 1–3 weeks
A 50% non-refundable deposit is required to schedule your production run. The remaining balance is due before shipping. We accept wire transfer, Zelle, or cashier’s check.
❌ We do not accept PayPal or credit cards for private label orders.
International Orders
We are open to working with international customers. However, please note: it is unlikely we can meet all the documentation and labeling requirements for your country’s import regulations. The U.S. has more relaxed cosmetic regulations than many other countries. You are solely responsible for confirming what’s needed and determining if our products can be imported into your region.
Labeling & Design
Want to add labels? We can apply them for an additional fee—or you can save money by applying them yourself. Either way, we’re happy to provide:
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Label specs
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Recommended label printer info
You are responsible for creating your own artwork and design files. If you’d like to pursue screen printing instead of labels, let us know!
What About SDS and Ingredient Lists?
Our deodorants are made with non-hazardous, natural ingredients and are exempt from SDS requirements under OSHA guidelines. Ingredient lists (in both plain English and INCI format) will be provided once your formula is finalized and approved.
Ready to Create Your Custom Deodorant?
Whether you're just starting out or scaling up, our private label deodorant program makes it easy to launch your own high-quality natural deodorant line. We’re here to help you build a product your customers will love—and keep coming back for.
Visit our Private Label Deodorant page for more details and to get started.
📚 Up Next in This Series:
Thinking about launching your own deodorant brand but not sure where to begin? Check out our next post:
“How to Start a Deodorant Business: A Step-by-Step Guide for Natural Product Entrepreneurs”
We'll walk you through everything from branding and packaging to production and launch!